Some of PR people love him, some hate him.
Cristiano Ronaldo as a symbol for sexy, bold and successful.
Here some most interesting campaigns:
Armani:
Pepe Jeans:
Nike:
To hate Ronaldo may also be a seller.
However, after this voodoo campaign of Pepsi Sweden, most of Portugal fans were boycotting the products of Pepsi. So the brand had to apologize Ronaldo and take the campaign off:
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