Boiler Room and Red Bulls´ PR

The idea of Boiler Room was to play club music in a small room and to stream it on the web.

For the first time, people living outside of London, Berlin, Detroit or Los Angeles, without a big choice where to go on Fridays´ night, could watch and hear the DJs live and enjoy the party. 

For the musicians without any audience it was a chance to get one. 

The idea became a phenomenon and the parties kind of prominent very soon.

Red Bull, known for its´ strong PR based on extreme things, supports also these parties on its´ radio. Here some snapshots:

With bonobo:

Nicolas Jaar:

With DJ Max Graef:

Swindle:

DJ Rocc:

Or Vacula:

To follow Boiler Room:

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